As we get closer to the end of the tax year on 5 April, there’s a great opportunity for anyone thinking about their savings: ISA season. This is the time of year when many people take a moment to review their accounts, check their goals, and make sure they’re making the most of the tax‑free savings allowance available to them.
So… What Is ISA Season?
ISA season happens every year in the weeks leading up to 5 April. Banks and building societies often refresh their ISA products or introduce competitive new ones, because a lot of people are looking to use their full allowance before the deadline. And there’s a good reason for this: any unused ISA allowance doesn’t roll over into the next tax year - if you don’t use it, it’s gone.
Find out more here 🔗
It’s also the busiest time for ISA activity. Research shows that around 30% of all cash ISA deposits happen in March and April, simply because more people are focused on their finances.
Why This Year Is a Good Time to Think About Your ISA
Right now, adults can save up to £20,000 tax‑free in ISAs for the 2025/26 tax year. This allowance covers all types of ISAs - Cash ISAs, Stocks & Shares ISAs, Lifetime ISAs and more.
To learn more about tax free saving, visit the government website here 🔗
If you’re saving for a child, Junior ISAs have their own separate allowance of £9,000, and anything you pay into a JISA doesn’t affect your personal ISA limit.
There’s also an important rule change coming in the next few years:
from April 2027, savers under 65 will only be able to put £12,000 of their allowance into a Cash ISA, with the rest going into investment‑based ISAs.
So the current ISA seasons are a valuable opportunity to benefit from the full Cash ISA limit while you still can
Why It’s Worth Reviewing Your Savings Before 5 April
A quick check‑in with your savings before the tax year ends can make a meaningful difference. Here’s why:
• Your tax‑free allowance resets soon
• ISA offers can be better at this time of year
• There may be incentives to switch
• It’s a great moment to check your goals
Choosing the Right ISA for You
When comparing options during ISA season, it helps to think about things like:
- Do you want easy access to your money? Some ISAs let you withdraw freely, others require notice or are fixed for a set period.
- Do you prefer a stable rate or are you open to changes? Fixed rates stay the same; variable rates can go up or down.
- Are you moving an existing ISA? Make sure to use the official transfer process - withdrawing the money yourself could mean losing its tax‑free protection.
With so many options available, a quick chat with a savings specialist can help you decide what suits your plans best.
Now’s a Great Time to Take a Look at Your Savings
ISA season is simply a reminder - a nudge to pause for a moment and check in with your money before the tax year closes. Whether you’re topping up your ISA, opening a new one, or thinking about transferring, reviewing things before 5 April ensures you’re making the most of your tax‑free allowance.
If you’d like help exploring your ISA options, or simply want to view our range of ISA products, you can book a savings appointment here:
